Product · ghd
ghd Platinum+: smart ultra-zone sensors, 185°C
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The ghd Platinum+ is the brand's smart straightener, sitting between the everyday Gold and the newer Chronos. It suits people who use one tool for both sleek straight styles and bends or waves, and who would rather the straightener manage the heat than fiddle with settings. Its distinguishing feature, according to ghd, is ultra-zone predictive technology, which reads how your hair responds during each pass and adjusts heat accordingly.
- Plates
- Ceramic, precision-milled, ultra-gloss
- Max temperature
- 185°C
- Auto shut-off
- Not stated
- Weight
- 730 g
In its favour
- Ultra-zone predictive technology is listed as adapting heat to your hair during each stroke.
- Precision-milled plates with an ultra-gloss coating are stated to give 20% more shine.
- The rounder barrel is designed for quick, snag-free styling, including flicks and waves.
Good to know
- The sleep mode timer and cable length are not stated on this listing.
- One fixed temperature of 185°C, with no lower setting for very fine hair.
Our take
Predictive heat in plain terms
Most fixed-temperature straighteners aim to hold a set number. ghd says the Platinum+ goes further, predicting your hair's needs and the way you style so that one stroke is enough. The working temperature stays at 185°C. The maker also claims 70% stronger hair and twice the colour protection, both footnoted claims on the listing that are worth treating as marketing rather than a measured outcome for your hair.
For daily use, the practical point is that thicker sections should not cool the plates noticeably, which is what forces repeat passes on simpler tools.
Body shape, hinge and plates
The Platinum+ has a sleeker, rounder barrel and what ghd calls a distinct wishbone hinge. Both matter when you twist the straightener to create a curl or flick, since sharp edges can crease hair and a loose hinge can wobble. The plates are precision-milled with an ultra-gloss coating that the maker says adds 20% more shine.
Amazon lists a weight of 730 g and a length of 28 cm, so it is noticeably heavier than the ghd Gold.
What the listing leaves out
This listing does not state sleep mode timing, cable length or voltage, and there is only one temperature. If you have very fine or bleached hair and want to style below 185°C, that limits you. Check the box contents and documentation on arrival for those details.
Platinum+ against Gold and Chronos
The ghd Gold uses dual-zone sensors, one per plate, and is far lighter at a listed 400 g, which makes it the easier everyday straightener. The ghd Chronos keeps 185°C with motion-responsive technology and a wishbone hinge of its own. For adjustable heat instead of prediction, the Cloud Nine Original Iron offers 11 settings from 100°C to 200°C.
Verdict
Choose the Platinum+ if you want a fixed-heat straightener that also curls and waves comfortably thanks to its rounder body. If weight is your priority, the ghd Gold is the lighter option, and if you need lower temperatures for fragile hair, the Cloud Nine Original Iron gives you that control.
Compared with alternatives in: Best hair straighteners under £250, Best straighteners for curling and waving hair
Amazon listing title: ghd Platinum+ Smart Hair Straightener & Styler, 2X More Colour Protection