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ghd Platinum+: ultra-zone predictive sensors at 185°C
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This is the white finish of the ghd Platinum+, ghd's smart straightener that sits between the Gold and the Chronos. It is a particularly relevant option for anyone with dyed or highlighted hair, since ghd claims twice the colour protection alongside 70% stronger hair. The core feature is ultra-zone predictive technology, which ghd says anticipates how your hair will react as you style and sets the heat to suit before the plates fall behind.
- Plates
- Ceramic, precision-milled, ultra-gloss
- Max temperature
- 185°C
- Auto shut-off
- Not stated
- Weight
- 740 g
In its favour
- Ultra-zone predictive technology is listed as reading your hair's needs and adjusting heat during each stroke.
- The rounder barrel is stated to give quick, snag-free styling, helpful for flicks and waves as well as straight looks.
- The maker claims 2x more colour protection, a point worth noting if your hair is dyed.
Good to know
- This listing does not state the sleep mode timer or cable length, so check before buying.
- Like other ghd models it runs at one fixed 185°C, with no adjustable temperature settings.
Our take
Colour protection and predictive heat
Repeated heat styling can dull colour over time, so a straightener that avoids overshooting its temperature is attractive to anyone who spends on salon colour. ghd's claim is that predictive sensing keeps every stroke at an even 185°C without spikes, which is where the colour protection figure comes from. As with all footnoted manufacturer claims, treat the percentage as an indication rather than a result for every head of hair.
One stroke styling is the stated goal, which also means less total heat exposure per session.
A rounder body for more than straight looks
ghd describes a sleek, rounder barrel and a distinct wishbone hinge. The rounded outer shell lets you turn the straightener through hair to create waves or flicked ends without leaving a crease. Plates are precision-milled with an ultra-gloss coating for a claimed 20% more shine.
Amazon lists 740 g for this white version, with a 28 cm length, and gives the item shape as both barrel and flat, which reflects its dual role.
Gaps in the listing
There is no stated sleep mode timer, cable length or voltage on this page. If you rely on auto shut-off, confirm it in the manual on arrival. There is also no heat dial, so fine hair cannot be styled below 185°C, and no lower setting is offered for bleached ends.
Where it sits among ghd models
The ghd Chronos uses newer motion-responsive heat and states a 10-minute sleep mode, which the Platinum+ listing cannot match on paper. The ghd Gold is lighter at a listed 400 g and simpler. For people who want precise heat control for fine hair, the Cloud Nine Original Iron starts at 100°C and the Faszin 42 mm at 130°C.
Verdict
The white Platinum+ suits anyone who colours their hair, wants a fixed-heat ghd that also waves and likes the lighter finish. If a confirmed sleep timer matters, the ghd Chronos is the better pick, while the Cloud Nine Original Iron is the choice for low, adjustable heat.
Compared with alternatives in: Best hair straighteners in the UK: premium models compared, Best straighteners for fine hair, ghd straighteners compared: Gold, Platinum+, Chronos, Max and Unplugged
Amazon listing title: ghd Platinum+ Smart Hair Straightener & Styler, 2X More Colour Protection